About Me

Lars Mullen is the founder of Now Hear This…!! Music Media Announcements

“It seems like I have been in the music business for ever, earning a reputation as a freelance writer and journalist, having travelled extensively reporting on guitar shows around the world including the famous annual NAMM show in the USA and the Music Messe in Frankfurt. As a result I am a familiar face and have colleagues throughout the music industry within editors and magazine staff. Having a guitar or camera around my neck just seems life’s perfect combination, maybe not at the same time.

Lars with the Dean Girls!

Lars with the Dean Girls!

As a freelance writer, I have written articles and reviewed amps, guitars, PA systems, effects, books and CD’s for many of the main stream guitar magazines including: Guitar and Bass, Guitar Buyer, Guitarist, Playmusic/Pickup Music Maker, Music Mart, Pro Sound News, Music Trade News, MI Pro, Gear Magazine, Society Of Performing Arts, Get Rhythm, Reverb, Muso and GuitarJamDaily.

These, along with DJ, Music Tech, Guitar Techniques, Total Guitar, Acoustic Guitar magazine, Sound on Sound, Bass Guitar magazine, Performing Musician, Jazz Wise and Hot Press, are part of our important/extensive magazine database that regularly receive press releases and product news from us, and that’s just in the UK alone.

Well, who can resist a quick piccie with the Dean Babes, I was only walking past the stand and they grabbed me for a photo, not sure why, but they’ve done this now at various guitar shows in Germany, and in the USA, I’ll have to have word with the guys at Dean Guitars to hold them back next time, they make great guitars though. For more photos please see the Gallery page.